The Police dept of Toledo have been actively seeking out companies to sponsor their cruisers, in effect this is an advert on a police car, is this right?
The Police Chief Mike Navarre has been sending out flyers to local businesses in the Toledo area asking for then to donate cash, around a thousand letters were sent out under the “Patrol Vehicle Sponsorship Program” and surprisingly enough the response yielded four businesses who have donated the $15,000 to see their ad on the side of a police car.
The sponsor will see their adds, which are three feet by one foot, placed at the rear corner, normally where the 911 appears, clearly the people that own 911 did not pay their sponsorship money.
There are other departments that have embraced this idea of sponsorship, like firs departments etc, but could there ever be the possibility of a conflict of interest, if we are talking about small towns, where local businesses or business people sponsor these cars, it is very tricky for all parties involved in this sort of cooperation, clearly the police need cars to patrol in, and granted the fleet of the Toledo Police Department is getting on a bit, so the money has to come from somewhere.
This is one of those stories that will run for a long time, especially as more and more of these programs start up, the problem is, will it stop there or will we see more adverts, larger adverts even on police vehicles.
What do you think about it?
Source [Toledo Blade]
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